1987
NINETEEN EIGHTY SEVEN
"A BOLD SNEAKER GRAPHIC CONCEPT CELEBRATING THE ICONIC NIKE AIR MAX 1. THIS DESIGN PAYS HOMAGE TO THE ORIGINAL 1987 RELEASE WITH FRESH COLOR BLOCKING, MODERN TYPOGRAPHY, AND A CLEAN VISUAL STYLE THAT BRIDGES NOSTALGIA AND CONTEMPORARY STREET CULTURE."
"DESIGNED TO EVOKE EMOTION AND MEMORY, THIS PROJECT REIMAGINES A SNEAKER LEGEND THROUGH A CONTEMPORARY LENS. IT’S A VISUAL TRIBUTE TO INNOVATION, CULTURE, AND THE ENDURING POWER OF ICONIC DESIGN."
"MORE THAN A SNEAKER DESIGN — THIS PIECE SYMBOLIZES HOW STYLE, HISTORY, AND CULTURE INTERSECT. IT UNDERSCORES THE IMPACT OF THE AIR MAX 1 AS A DESIGN ICON THAT CHANGED THE GAME AND CONTINUES TO INSPIRE NEW GENERATIONS."
THE AIR MAX 1 GLOBAL CAMPAIGN — WHERE LEGENDS WALK AMONG US.
TIMES SQUARE, NYC: IN THE CITY THAT NEVER SLEEPS, THE AIR MAX 1 LIGHTS UP TIMES SQUARE — A BEACON OF INNOVATION WHERE FASHION, CULTURE, AND ENERGY COLLIDE. THE TOWERING BILLBOARD CELEBRATES THE ORIGINAL 1987 ICON, ITS BOLD DESIGN RISING ABOVE THE CHAOS OF THE STREETS BELOW, INSPIRING DREAMERS AND DOERS.
SHANGHAI ROOFTOP, CHINA: HIGH ABOVE THE STREETS OF SHANGHAI, THIS MASSIVE MURAL TELLS A STORY OF AMBITION. THE AIR MAX 1 SOARS AGAINST THE SKYLINE, A SYMBOL OF LIMITLESS POTENTIAL. EVERY STEP IN THESE SNEAKERS REFLECTS THE ENERGY OF A CITY THAT’S ALWAYS PUSHING FORWARD, REDEFINING STYLE ON A GLOBAL STAGE.
TOKYO MALL, JAPAN: INSIDE A SLEEK TOKYO SHOPPING CENTER, THIS TOP-DOWN VISUAL INVITES SHOPPERS INTO A WORLD WHERE PRECISION AND DESIGN REIGN SUPREME. THE AIR MAX 1 FLOATS ABOVE THE CLOUDS, BLENDING JAPANESE MINIMALISM WITH NIKE’S TIMELESS FLAIR — A NOD TO A CULTURE THAT VALUES BOTH HERITAGE AND THE FUTURE.
LONDON BUS STOP, UK: ON THE STREETS OF LONDON, THIS POSTER MEETS COMMUTERS AT EYE LEVEL, A REMINDER THAT TRUE STYLE MOVES WITH YOU. FRAMED BY DOUBLE-DECKER BUSES AND CITY LIGHTS, THE BACK VIEW OF THE AIR MAX 1 SYMBOLIZES WHERE YOU’VE BEEN — AND WHERE YOU’RE GOING — SEVEN DAYS A WEEK, ALL YEAR ROUND.
